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Children’s furniture is cooler than ever. Why?

Blog
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Saturday, December 12th, 2020

Kids’ rooms often tend to be silos, existing in their own realms full of colors and patterns that are incongruous with the rest of the home. Things that would never fly in a carefully decorated living room, like a plastic chair emblazoned with the face of the latest Pixar hero, are allowed in a child’s room (so long as it stays there). While there have always been design-forward, aesthetically pleasing options for children’s furniture, they tend to be expensive, and if you aren’t working with an interior designer, it can be difficult to know where to look for such pieces. But that has started to change in recent years as the breadth of styles and price points in the category has begun to expand.

With the help of Instagram and Pinterest, discerning parents have become more design-savvy and are seemingly less willing to sacrifice their personal style in the nursery or playroom than they used to be. Brands like RH, Crate & Barrel and West Elm have taken note and are producing children’s furniture that fits into their overall brand aesthetics, meaning parents don’t have to settle for a primary-colored plastic play table, but can instead get a miniaturized version of something they might buy for themselves, which can sit comfortably in any room without feeling out of place.

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